Cookie Policy
Last Updated: June 14, 2026
1. Introduction
Welcome to Pequod's Pizza's Cookie Policy. This document explains what cookies are, how we use them on our website freshpequods.digital, what types of cookies we deploy, and how you can control or manage your cookie preferences. We are committed to being transparent about the technologies we use and to respecting your privacy rights under applicable United States law, including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) for California residents, and the Federal Trade Commission (FTC) Act governing consumer protection across the United States.
At Pequod's Pizza, we use cookies to ensure our website functions properly, to understand how visitors interact with our content, to remember your preferences, and to deliver relevant advertising. We encourage you to read this policy carefully so you understand exactly how we use these technologies and what choices are available to you.
If you have questions about this Cookie Policy or our data practices, please contact us at [email protected].
2. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used across the internet to make websites work more efficiently, to provide a better user experience, and to give website owners useful information about how their site is being used.
When you visit freshpequods.digital, our web server sends a cookie to your device. Your browser stores this file, and the next time you visit our site, your browser sends that cookie back to our server. This allows us to recognize your device, remember your preferences, and provide you with a personalized browsing experience.
Cookies do not typically contain personally identifiable information on their own, but information we store about you may be linked to the information stored in and obtained from cookies. Cookies cannot carry viruses or install malware on your computer.
2.1 How Cookies Work
When you land on our website, our server issues a small data file to your browser. This file contains a unique identifier that allows our systems to recognize your device on subsequent visits. Cookies can be "session cookies," which expire when you close your browser, or "persistent cookies," which remain on your device for a set period of time or until you delete them manually.
In addition to traditional cookies, we may also use similar tracking technologies such as:
- Web Beacons (Pixel Tags): Tiny invisible images embedded in web pages or emails that track whether a page was viewed or an email was opened.
- Local Storage: A browser feature that allows websites to store data locally on your device, similar to cookies but with greater storage capacity.
- Session Storage: Temporary data storage that is cleared when you close your browser tab or window.
- JavaScript Tags: Small pieces of code that collect information about your browsing activity and device.
3. Types of Cookies We Use
We categorize the cookies we use on freshpequods.digital into four main types, each serving a different purpose. Understanding these categories will help you make informed decisions about your cookie preferences.
3.1 Strictly Necessary / Essential Cookies
These cookies are fundamental to the operation of our website. Without them, core features such as navigation, shopping cart functionality, and secure login would not work properly. Essential cookies do not require your consent under most U.S. privacy frameworks because they are required for the basic functioning of the site. They typically do not collect any information about you that could be used for marketing purposes.
Examples of essential cookie functions include: maintaining your session while you browse, storing items in your online order basket, ensuring security during your visit, and enabling load balancing across our servers.
3.2 Analytics / Performance Cookies
Analytics cookies help us understand how visitors interact with our website. They collect information about which pages you visit, how long you spend on each page, any error messages you encounter, and how you arrived at our site. All information collected by these cookies is aggregated and therefore anonymous — we cannot identify you personally from this data.
We use this data to measure and improve the performance of our website, identify popular content, and understand where users may be experiencing difficulties. Our primary analytics tool is Google Analytics, provided by Google LLC, a service that tracks and reports website traffic.
3.3 Functional Cookies
Functional cookies allow our website to remember choices you make and provide enhanced, personalized features. For example, they may remember your location preferences for finding nearby Pequod's Pizza locations, your language settings, or your saved menu preferences. These cookies make your browsing experience more convenient and tailored to your needs.
The information collected by functional cookies may be anonymized and cannot track your browsing activity on other websites.
3.4 Advertising / Targeting Cookies
Advertising cookies are used to deliver advertisements that are more relevant to you and your interests. They track your visits to our website and other websites, building a profile of your interests to show you more relevant ads across the internet. These cookies are placed by third-party advertising networks such as Google Ads and Meta (Facebook) with our permission.
These cookies help us measure the effectiveness of our advertising campaigns, limit the number of times you see the same advertisement, and understand what marketing messages resonate with our customers. Under the CCPA/CPRA, sharing data through advertising cookies may constitute a "sale" or "sharing" of personal information, and California residents have the right to opt out of this activity.
4. Specific Cookies We Use
The table below provides detailed information about the specific cookies deployed on freshpequods.digital, including their names, purposes, types, and durations.
| Cookie Name | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| _ga | Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website. Used to distinguish users. | Analytics | 2 Years |
| _gid | Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the website. Distinguishes users on a shorter-term basis. | Analytics | 24 Hours |
| _gat | Google Analytics | Used by Google Analytics to throttle request rate and limit data collection on high-traffic sites. | Analytics | 1 Minute |
| _gcl_au | Google Ads | Used by Google AdSense to experiment with advertisement efficiency across websites using their services. Tracks ad conversions. | Advertising | 3 Months |
| _fbp | Meta (Facebook) | Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. | Advertising | 3 Months |
| _fbc | Meta (Facebook) | Stores the last visit with a Facebook click identifier. Used to track the effectiveness of Facebook advertising campaigns. | Advertising | 2 Years |
| PHPSESSID | freshpequods.digital | Preserves user session state across page requests. Essential for maintaining your session while browsing and placing orders. | Essential | Session |
| cart_session | freshpequods.digital | Stores your order and shopping cart contents so items are not lost as you browse through different pages. | Essential | Session |
| user_prefs | freshpequods.digital | Remembers user preferences such as saved delivery address, preferred location, and display settings for a more personalized experience. | Functional | 1 Year |
| cookie_consent | freshpequods.digital | Stores your cookie consent preferences so we do not ask for your consent every time you visit our website. | Essential | 1 Year |
| location_pref | freshpequods.digital | Remembers your selected or most recent Pequod's Pizza location to streamline the ordering process on future visits. | Functional | 6 Months |
| _uetsid | Microsoft Bing Ads | Collects data on visitor behavior from multiple websites to present more relevant advertising. Used by Microsoft Advertising. | Advertising | 1 Day |
| IDE | Google DoubleClick | Used by Google DoubleClick to register and report the user's actions after viewing or clicking one of the advertiser's ads. | Advertising | 1 Year |
Note: This table is representative and may not include every cookie that could be set during your visit, as some third-party services may set additional cookies. We review and update this list regularly.
5. Third-Party Cookies
In addition to our own cookies, we allow certain trusted third parties to set cookies on our website. These third parties provide services such as analytics, advertising, and social media features. Third-party cookies are governed by the respective third party's privacy policies, and Pequod's Pizza does not have control over these cookies once they are set.
Our key third-party cookie partners include:
- Google LLC — Analytics (Google Analytics) and advertising (Google Ads, DoubleClick). Google's Privacy Policy is available at https://policies.google.com/privacy.
- Meta Platforms, Inc. (Facebook) — Social media integration and targeted advertising. Meta's Cookie Policy is available at https://www.facebook.com/policies/cookies/.
- Microsoft Corporation — Bing advertising and analytics. Microsoft's Privacy Policy is available at https://privacy.microsoft.com.
6. How to Manage and Disable Cookies
You have the right to decide whether to accept or reject cookies (other than strictly necessary cookies). There are several ways you can manage your cookie preferences:
6.1 Cookie Consent Tool
When you first visit freshpequods.digital, you will be presented with a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customize your preferences by category. You can revisit and change your preferences at any time by clicking the "Cookie Preferences" link in the footer of our website.
6.2 Browser Settings
Most internet browsers are set to accept cookies by default. However, you can change your browser settings to block or delete cookies. Please note that if you choose to block cookies, some features of our website may not function correctly. Below are links to cookie management instructions for the most popular browsers:
- Google Chrome: https://support.google.com/chrome/answer/95647
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
- Apple Safari: https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
- Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge
- Opera: https://help.opera.com/en/latest/web-preferences/#cookies
For mobile devices, please refer to the settings menu of your device's browser or operating system.
6.3 Opt-Out of Analytics Cookies
To opt out of being tracked by Google Analytics across all websites, you can install the Google Analytics Opt-out Browser Add-on, available at: https://tools.google.com/dlpage/gaoptout.
6.4 Opt-Out of Advertising Cookies
You can opt out of interest-based advertising from participating companies through the following industry opt-out tools:
- Google Ads Settings: Manage how Google ads are personalized at https://adssettings.google.com
- Facebook/Meta Ad Preferences: Manage your Facebook ad settings at https://www.facebook.com/adpreferences
- Digital Advertising Alliance (DAA): Opt out of interest-based advertising from DAA member companies at https://optout.aboutads.info
- Network Advertising Initiative (NAI): Opt out of targeted advertising from NAI member networks at https://optout.networkadvertising.org
- Your Ad Choices: Additional opt-out options available at https://youradchoices.com
7. Impact of Disabling Cookies
While you have the right to restrict or block cookies, doing so may affect your experience on freshpequods.digital. Below is a summary of how disabling each category of cookies may impact your use of our website:
| Cookie Type | Impact of Disabling |
|---|---|
| Essential Cookies | The website may not function properly. You may not be able to add items to your cart, place orders, log into your account, or use secure features of the site. We strongly recommend keeping these enabled. |
| Analytics Cookies | We will not be able to monitor and improve website performance based on your visit. Your experience on the site will not be directly affected, but this may limit our ability to enhance the site over time. |
| Functional Cookies | Personalized features such as saved delivery addresses, remembered location preferences, and customized settings will not be available. You may need to re-enter your preferences on each visit. |
| Advertising Cookies | You will still see advertisements, but they will be less relevant to your interests. You may see the same ads more frequently, and advertisers will have less information about your preferences. |
8. Your Privacy Rights Under U.S. Law
Depending on your state of residence, you may have specific rights regarding the personal information collected through cookies. Pequod's Pizza respects and honors these rights.
8.1 California Residents (CCPA/CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
- Right to Know: You have the right to know what personal information we collect, use, disclose, and sell about you.
- Right to Delete: You have the right to request the deletion of personal information we have collected from you.
- Right to Opt-Out: You have the right to opt out of the "sale" or "sharing" of your personal information, including data shared through advertising cookies. You may exercise this right via our cookie preference center or by contacting us directly.
- Right to Correct: You have the right to correct inaccurate personal information we hold about you.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.
To exercise any of these rights, please contact us at [email protected].
8.2 Other U.S. Residents
Residents of other U.S. states with comprehensive privacy laws (including Virginia, Colorado, Connecticut, Utah, Texas, and others) may also have rights regarding personal data collected through cookies. We are committed to honoring applicable state privacy law requirements. Please contact us for more information about your specific rights.
8.3 FTC Act Compliance
Our cookie practices comply with the Federal Trade Commission Act and FTC guidelines on online behavioral advertising and consumer privacy. We do not use deceptive or unfair practices in connection with our use of cookies or tracking technologies.
9. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that sends a signal to websites indicating that you do not wish to be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals. Our website does not currently respond to DNT browser signals. However, you can use the cookie management tools described in Section 6 above to control tracking on our website.
10. Children's Privacy
Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children through cookies or any other means. If you believe that a child under 13 has provided us with personal information through our website, please contact us immediately at [email protected] so that we can take appropriate action.
11. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, law, our business operations, or any other reason we deem necessary. When we make changes, we will update the "Last Updated" date at the top of this policy. If we make material changes to how we use cookies, we will notify you by displaying a prominent notice on our website or by sending an email notification where we have your contact information.
We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of freshpequods.digital after we post changes constitutes your acceptance of those changes.
12. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us using the information below:
Pequod's Pizza
- Email: [email protected]
- Website: freshpequods.digital
We aim to respond to all privacy-related inquiries within 30 days of receipt.
Effective Date: This Cookie Policy is effective as of June 14, 2026. If you do not agree with this Cookie Policy, please discontinue use of our website or adjust your cookie settings using the tools described in this policy.