Privacy Policy

Welcome to Pequod's Pizza. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website freshpequods.digital, place an online order, subscribe to our newsletter, or otherwise interact with us. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please discontinue use of our website and services immediately.

This Privacy Policy applies to all information collected through our website (freshpequods.digital), as well as any related services, sales, marketing, or events that reference or link to this policy. By accessing or using our website, you acknowledge that you have read, understood, and agree to be bound by all the terms set forth herein.

1. Who We Are

Pequod's Pizza is a food service business operating in the United States. We are passionate about delivering exceptional pizza and dining experiences to our customers. For all matters related to this Privacy Policy, you may contact us using the information below:

2. Information We Collect

We collect several types of information from and about users of our website and services. The categories of personal information we may collect include, but are not limited to, the following:

2.1 Personal Identification Information

When you create an account, place an order, make a reservation, contact us, or sign up for our mailing list, we may collect personally identifiable information such as:

• Full name
• Email address
• Telephone number
• Billing and delivery address (street address, city, state, ZIP code)
• Date of birth (where required for age verification)
• Username and password for account access
• Payment information (credit/debit card details, processed securely through third-party payment processors)
• Order history and dietary preferences or special requests

2.2 Usage Data and Online Activity

When you visit our website, we may automatically collect certain information about your device and browsing activity, including:

• IP address
• Browser type and version
• Operating system and platform
• Referring URLs and exit pages
• Pages visited on our site, time spent on those pages, and clickstream data
• Search queries entered on the website
• Date and time of your visit
• Links clicked and features used

2.3 Device Information

We may collect information about the device you use to access our website, including:

• Device type (desktop, laptop, mobile, tablet)
• Device identifiers (where applicable and permitted)
• Screen resolution and display settings
• Mobile carrier information (if accessing via mobile browser)
• Geolocation data (general location derived from IP address, or precise location if you grant permission)

2.4 Cookies and Tracking Technologies

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect information about your interactions with our website. Please refer to Section 9 of this Privacy Policy for a detailed explanation of our cookie practices.

2.5 Communications Data

If you contact us via email, telephone, or through a contact form on our website, we may collect the content of your communication, your contact details, and any other information you choose to provide. We may also record customer service calls for quality assurance purposes, subject to applicable laws.

2.6 User-Generated Content

If you submit reviews, feedback, photographs, or comments through our website or social media channels associated with our brand, we may collect and use that content in accordance with this Privacy Policy and any additional terms applicable to those platforms.

2.7 Information from Third Parties

We may receive information about you from third-party sources, including:

• Third-party food delivery platforms that partner with us (e.g., delivery apps)
• Social media platforms, if you connect your social media account or interact with our social media pages
• Marketing partners and advertising networks
• Analytics providers
• Public databases and directories

3. How We Use Your Information

We use the information we collect for a variety of legitimate business purposes, including:

3.1 Providing and Managing Our Services

• Processing and fulfilling your food orders, whether placed online or through affiliated platforms
• Managing your customer account, including authentication and profile maintenance
• Processing payments and preventing fraudulent transactions
• Facilitating delivery logistics and communicating estimated delivery or pickup times
• Responding to customer inquiries, complaints, and support requests
• Honoring special requests or dietary accommodations you have communicated to us

3.2 Marketing and Promotional Communications

• Sending you promotional offers, discount codes, new menu announcements, and special event information via email, SMS, or push notifications, where you have consented or where we have a legitimate interest
• Personalizing the content and offers you see on our website based on your browsing history and past orders
• Administering loyalty programs, contests, giveaways, or surveys
• Retargeting you with advertisements on third-party websites and social media platforms

You may opt out of receiving marketing communications at any time by clicking the "unsubscribe" link in any promotional email, replying "STOP" to any SMS message from us, or by contacting us directly at [email protected].

3.3 Analytics and Website Improvement

• Analyzing usage patterns and trends to improve our website's functionality, design, and user experience
• Conducting A/B testing and research to optimize our online ordering process
• Monitoring site performance, identifying technical issues, and ensuring security
• Generating aggregate, anonymized statistical reports about our customer base and service usage

3.4 Legal and Compliance Purposes

• Complying with applicable federal and state laws and regulations
• Enforcing our Terms of Service and other applicable policies
• Protecting the rights, property, and safety of Pequod's Pizza, our customers, employees, and the public
• Responding to lawful requests from government authorities, courts, or law enforcement agencies
• Preventing, investigating, and addressing fraud, unauthorized use, security incidents, or illegal activity

3.5 Business Operations

• Conducting internal record-keeping and business administration
• Carrying out due diligence in connection with any merger, acquisition, or sale of business assets
• Training staff and improving our customer service standards

4. Legal Basis for Processing Your Information

As a business operating in the United States, our processing of your personal information is grounded in the following legal bases under applicable federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and the Federal Trade Commission Act (FTC Act):

• Contractual necessity: Processing required to fulfill orders you have placed or to carry out our obligations under our Terms of Service.
• Legitimate business interests: Processing for fraud prevention, network security, analytics, and improving our services, where such interests are not overridden by your rights.
• Consent: Where we rely on your consent for marketing communications, you may withdraw that consent at any time.
• Legal obligation: Processing required to comply with applicable laws and regulations.

5. Sharing Your Information with Third Parties

We do not sell your personal information to third parties for their own independent marketing purposes. However, we may share your information in the following circumstances:

5.1 Service Providers and Business Partners

We may share your information with trusted third-party companies that perform services on our behalf, including:

• Payment processors: To securely process credit card and other payment transactions
• Delivery and logistics partners: To facilitate the delivery of your orders
• Email and SMS marketing platforms: To manage and send promotional communications
• Website hosting and cloud infrastructure providers: To host and maintain our website and systems
• Analytics providers: Such as Google Analytics, to help us understand how users interact with our website
• Customer relationship management (CRM) tools: To manage customer interactions and data
• Fraud detection and security services: To protect our business and customers from fraudulent activity

All third-party service providers are contractually required to use your information only for the specific purposes for which it was shared and to implement appropriate security measures to protect it.

5.2 Third-Party Delivery Platforms

If you place an order through a third-party food delivery platform that partners with Pequod's Pizza, that platform's own privacy policy will govern the information you provide to them. We encourage you to review the privacy policies of any third-party platforms you use.

5.3 Legal Requirements and Protection of Rights

We may disclose your personal information if required to do so by law, regulation, legal process, or governmental request, or if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, subpoena, court order, or governmental inquiry
• Protect and defend the rights or property of Pequod's Pizza
• Prevent or investigate possible wrongdoing, fraud, or security issues in connection with our services
• Protect the personal safety of users of our services or the general public

5.4 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any such change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.

5.5 With Your Consent

We may share your information with other third parties when we have your explicit consent to do so, such as when you choose to participate in a co-branded promotion or contest.

6. Data Security

We take the security of your personal information very seriously. We have implemented a range of technical, administrative, and physical security measures designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction, including:

• Encryption: All data transmitted between your browser and our website is encrypted using Secure Socket Layer (SSL) / Transport Layer Security (TLS) technology. Payment data is encrypted using industry-standard PCI-DSS compliant protocols.
• Access controls: Access to personal information is restricted to authorized employees, contractors, and service providers who need that information to perform their job functions. All such individuals are bound by confidentiality obligations.
• Secure servers: Our website and databases are hosted on secure servers protected by firewalls and intrusion detection systems.
• Regular security audits: We conduct periodic reviews of our security practices and systems to identify and address vulnerabilities.
• Data minimization: We collect only the information necessary for the purposes described in this Privacy Policy.
• Incident response: We maintain a data breach response plan and will notify affected individuals and relevant authorities as required by applicable law in the event of a security breach.

Despite our best efforts, no security measures are completely impenetrable or foolproof. We cannot guarantee the absolute security of your personal information. You are also responsible for maintaining the confidentiality of your account credentials and should notify us immediately at [email protected] if you suspect any unauthorized access to your account.

7. Data Retention

We retain your personal information only for as long as is necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, accounting, or reporting requirements. The following general retention periods apply:

After the applicable retention period, your personal information will be securely deleted or anonymized so that it can no longer be associated with you. In some circumstances, we may retain certain information for longer periods where required by law or for legitimate business purposes such as defending against legal claims.

8. Your Privacy Rights

Depending on your state of residence and applicable law, you may have specific rights regarding your personal information. We are committed to honoring these rights. The rights described below may apply to you:

8.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA as amended by the CPRA:

• Right to Know: You have the right to request that we disclose what personal information we have collected, used, shared, or sold about you in the past 12 months, including the categories of information, the purposes for which it was used, and the categories of third parties with whom it was shared.
• Right to Delete: You have the right to request that we delete personal information we have collected from you, subject to certain exceptions (e.g., where we need to retain information to complete a transaction, fulfill a legal obligation, or for other permitted purposes).
• Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.
• Right to Opt-Out of Sale or Sharing: We do not sell your personal information. However, to the extent that any sharing of your information for cross-context behavioral advertising constitutes a "sale" or "sharing" under the CPRA, you have the right to opt out.
• Right to Limit Use of Sensitive Personal Information: Where we collect sensitive personal information (such as precise geolocation or financial account information), you have the right to request that we limit its use to purposes necessary to perform the services you have requested.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, or provide a different level of quality because you have exercised your privacy rights.

8.2 General Privacy Rights (Applicable to All Users)

• Right of Access: You may request a copy of the personal information we hold about you.
• Right to Rectification: You may request that we correct or update any inaccurate or incomplete personal information we hold about you.
• Right to Erasure: You may request that we delete your personal information in certain circumstances.
• Right to Data Portability: You may request that we provide you with a copy of your personal information in a structured, commonly used, and machine-readable format, where technically feasible.
• Right to Withdraw Consent: Where we process your personal information based on your consent, you have the right to withdraw that consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
• Right to Object to Marketing: You have the right at any time to opt out of receiving direct marketing communications from us.

8.3 How to Exercise Your Rights

To exercise any of the rights described above, please contact us using one of the following methods:

• Email: [email protected]
• Website: freshpequods.digital (contact form)

We will acknowledge your request within 10 business days and respond to verifiable consumer requests within 45 calendar days of receipt. If we require additional time (up to 90 days total), we will inform you of the reason and the extension period in writing. We may need to verify your identity before processing your request to ensure that your personal information is not disclosed to unauthorized individuals. We may require you to provide certain information to verify your identity, such as your name, email address, and order history.

You may designate an authorized agent to make requests on your behalf. The authorized agent must provide written proof of authorization, and we may require you to verify your identity directly with us even when using an authorized agent.

9. Cookie Policy

Our website uses cookies and similar tracking technologies (such as web beacons, pixel tags, and local storage) to enhance your browsing experience, analyze website traffic, and deliver personalized content and advertising. This section provides a summary of our cookie practices.

9.1 What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They allow the website to recognize your device and remember certain information about your visit, such as your preferences and actions.

9.2 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the operation of our website and online ordering system (e.g., session management, shopping cart functionality, login authentication). These cannot be disabled.
• Performance and Analytics Cookies: Help us understand how visitors interact with our website by collecting anonymized information about page visits, traffic sources, and user behavior (e.g., Google Analytics).
• Functionality Cookies: Allow our website to remember your preferences (such as your location, preferred language, or saved delivery address) to provide a more personalized experience.
• Marketing and Advertising Cookies: Used to deliver relevant advertisements to you on our website and on third-party platforms, and to track the effectiveness of our marketing campaigns.
• Social Media Cookies: Set by social media platforms (e.g., Facebook, Instagram) when you interact with social sharing buttons or embedded content on our website.

9.3 Managing Your Cookie Preferences

You can manage or disable cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or be alerted when new cookies are set. Please note that disabling certain cookies may affect the functionality of our website and your ability to place orders online. You may also opt out of certain advertising cookies by visiting the Network Advertising Initiative opt-out page or the Digital Advertising Alliance opt-out page.

For more detailed information about the specific cookies we use and how to manage them, please refer to our full Cookie Policy, available on our website at freshpequods.digital.

10. Children's Privacy

In compliance with the Children's Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from children under the age of 13. If we learn that we have inadvertently collected personal information from a child under 13 (or under 18 for our general services), we will take prompt steps to delete that information from our records.

If you are a parent or legal guardian and believe that your child under the age of 18 has provided us with personal information without your consent, please contact us immediately at [email protected]. We will investigate the matter and take appropriate action, including deleting the information from our systems.

We encourage parents and guardians to monitor their children's online activities and to help enforce this Privacy Policy by instructing their children never to provide personal information through our website without parental permission.

11. International Data Transfers

Pequod's Pizza is based in the United States, and your personal information is primarily collected, stored, and processed within the United States. If you are accessing our website from outside the United States, please be aware that your information will be transferred to, stored in, and processed in the United States, where data protection laws may differ from those in your country of residence.

Some of our third-party service providers (such as cloud hosting companies or analytics platforms) may be located in or have servers in countries other than the United States. When we transfer personal information internationally, we take steps to ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws. Such safeguards may include:

• Standard contractual clauses or data processing agreements with our service providers
• Ensuring that our service providers are certified under recognized privacy frameworks
• Implementing appropriate technical and organizational security measures

By using our website or providing us with your personal information, you acknowledge and agree to the transfer of your information to the United States and to our third-party service providers as described in this Privacy Policy.

12. Third-Party Links and Services

Our website may contain links to third-party websites, applications, or services that are not operated or controlled by Pequod's Pizza. This Privacy Policy does not apply to those third-party sites or services. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites. We strongly encourage you to review the privacy policy of every website you visit before providing any personal information.

The inclusion of a link on our website does not imply our endorsement of the linked website or any association with its operators.

13. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not wish to have your online activity tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals, and our website does not currently alter its data collection and use practices in response to DNT signals. We will continue to monitor developments in this area and update our practices if a recognized standard is adopted.

California residents are entitled to know whether Pequod's Pizza honors "Do Not Track" signals under California's "Shine the Light" law (California Business and Professions Code Section 22575). As described above, we currently do not respond to DNT signals.

14. How to File a Complaint

We take privacy complaints seriously and will work to resolve any concerns you raise with us directly. If you believe that we have not complied with this Privacy Policy or applicable privacy laws, we encourage you to contact us first so that we can attempt to resolve the issue:

• Email: [email protected]
• Subject line: "Privacy Complaint"

We will respond to your complaint within a reasonable timeframe and work in good faith to address your concerns.

14.1 Filing a Complaint with a Regulatory Authority

If you are not satisfied with our response, or if you believe we are processing your personal information unlawfully, you may have the right to lodge a complaint with the relevant data protection authority in your jurisdiction. In the United States, the following authorities may be relevant:

• Federal Trade Commission (FTC): The FTC enforces federal consumer protection laws, including those related to privacy and data security. You may file a complaint with the FTC at www.ftc.gov/complaint or by calling 1-877-FTC-HELP (1-877-382-4357).
• California Privacy Protection Agency (CPPA): California residents may file complaints regarding CCPA/CPRA violations with the California Privacy Protection Agency at cppa.ca.gov.
• State Attorney General's Office: Residents of other states may contact their state Attorney General's office, which may have jurisdiction over state-level privacy law violations.

15. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our business practices, applicable laws, or other relevant factors. When we make material changes to this policy, we will:

• Update the "Last Updated" date at the top of this Privacy Policy
• Post a prominent notice on our website informing you of the changes
• Where required by law or where changes are particularly significant, send you a direct notification via email

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information. Your continued use of our website and services after any changes to this Privacy Policy constitutes your acceptance of the revised policy.

If we make changes that materially reduce your rights or increase our rights to use your personal information, we will provide you with an opportunity to opt out or otherwise express your preferences before the changes take effect, where required by law.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact our privacy team using the following information:

We are committed to working with you to resolve any concerns you may have about your privacy and the handling of your personal information. Our goal is to ensure that your experience with Pequod's Pizza — both online and in person — is one that you can feel confident and secure about.